If homes were once seen primarily as rigid, functional structures, today they represent a space of connection — with ourselves and with the world around us. Living somewhere is no longer just about occupying a space; it’s about giving meaning to our lives.

Arahome, a real estate company from Curitiba, stands out for its close relationship with clients throughout every stage of the process, using technology to reduce bureaucracy and timelines. The goal of this project was to strengthen the brand’s connection with the city and position it as a company ready to meet the challenges of the modern real estate market.

The name Arahome combines Araucária and Home, creating a sophisticated sound that reinforces the brand’s high-end perception. The visual identity draws inspiration from the petit pavê sidewalks in downtown Curitiba, one of the city’s most recognizable symbols. The color palette pairs neutral tones with terracotta, creating contrast while reinforcing the brand’s values of warmth and hospitality, helping it stand out in a historically saturated real estate market.